Going mainstream

My 40-something-year-old friend received a call from her husband while she was at work.

“Your yoga pants arrived,” he said, referring to a package that came that day in the mail.

“I didn’t order any yoga pants,” she replied, wondering what it could be.

Arriving home that night she found a 6-by-8-inch box with a side view of an attractive woman in workout gear walking down a city street.

A sticker on the box said “YOGA PANTS APPROVED.”

As she peeled off the sticker, the box pulled apart revealing what was under the yoga pants. The image was of the same woman wearing Depends.

Inside the box were two pairs of Silhouette Active Fit briefs, one black and the other beige. The mailing was a marketing device by Kimberly-Clark, the makers of Depends-brand undergarments.

RSS

Archive